A Google search for “content management systems” will turn up just about every resource imaginable – from advertisers trying to woo you to their platform to lists of the Top Ten Content Management Systems Ever.
But what exactly is a content management system – or CMS?
From Techtarget, it’s quite simply “a software application or set of related programs that are used to create and manage digital content.” CMSs can be broken down even further into two groups: Enterprise Content Management (ECM) and Web Content Management (WCM). You’re more likely to encounter ECMs at a workplace. As an example, my company uses SharePoint for project collaboration and document management. Each project has its own site with content specific to that project. WCMs, on the other hand, are meant to be more public facing. They offer a wider range of customization to provide a more personal touch. Some typical WCMs include open source sites like WordPress or Joomla. Just as ECMs are customized for their workplace, there are web content management systems that offer custom solutions to address a variety of needs. There are some out-of-the-box options, like Brightcove, which targets video content marketing. However, if you feel your organization needs something more customized than these options offer, you may want to consider contacting a development company to build you a solution.